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- Many designers now use AI in their daily work.
- Some expect technology to work as a creative partner.
- Others worry, the AI will erase chance in their work.
IA companies are pressing technology as a solution for each productivity problem. While it is promising in some mundane tasks, there is still an abyss between implementation, roi and human acceptance. Fast company Recently asked nine designers: In a perfect world, what are the abilities you would like to see from AI? This is what they said, and what he tells us about the next phase of the boom.
An imminent content crisis
For better or worse, in recent years they have seen an profusion of generative tools that can create text, images, music and videos. The progress that technology has already done suggests that we are still ascending an exponential curve that will lead us to a world of ubiquitous content of Deepfake or one of infinite creative possibilities. Most likely it is a strange mixture of the two.
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At the moment, technological companies are promoting AI to full steam, finding important copyright problems along the way. In addition to your work using as training data, creative professionals are affirmed with the fact that their roles could soon be automated by tools designed to generate content quickly, economic and a scale that cannot be replicated even by the most burning addict.
The work is transforming, not ending
Fortunately, we still have to see a full -fledged work apocalypse. Many commercial leaders are thinking more about technology in terms of their potential to empower their existing employees than their ability to completely replace them. While some technology figures admit without surroundings that the tools that their companies are building could soon eliminate many jobs (or even complete categories of jobs), portray AI as a revolutionary creative tool that will facilitate work, more aerodynamic and more pleasant for humans.
Meanwhile, creative professionals face the challenge of discovering how to incorporate these new tools in their daily workflows, without allowing them to invade their own creativity and agency too much.
Ai as creative partner
There are some notable common threads that extend through the designers’ responses to Fast Company consultation.
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One of them has to do with the notion of AI that functions as a kind of automated creative partner, instead of, for example, simply running in the background and helping with super specific and mundane tasks.
«Everyone says that they want AI to take away the work employed and, of course, I agree,» MetalabHe told Fast Company. «But I want to boost it more. I would like AI to act less like a taskbroad and more like a thought partner, a thought partner in which I really trust the context and nuances.»
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Many people use artificial intelligence chatbots such as chatgpt in this way, such as thought partners to bounce ideas. Beyond that, it is a vision that some AI developers are actively working to build. Luma AI, for example, is promoting its new «Reasoning» Video Video Model, Ray3, essentially as a creative partner for filmmakers and other creative professionals. Meanwhile, many new agents are sold as more advanced and dynamic chatbots that can adapt to the unique context of a particular individual or business.
The end of worldness
Echoing Vienna (and the marketing gospel of technology companies), multiple surveyed in Fast Company article said they expect a day when AI systems could reliably manage some of the most monotonous aspects and that require a lot of time of their work, so that they can focus their attention on those aspects of the work that attracted them in the first place.
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«The dream, as I saw it, was never to sit in front of a drawing table for three days by adjusting the keuting by hand,» said Brian Collins, co -founder of Collins. «That was not noble. That was the carpal tunnel.»
Giorgia Lupi, partner of StaffHe told Fast Company that, although the elimination of occupied work was attractive, the use of the design was a slippery slope. Subcontracting some tasks here and there is fine, but release too much from your own control over the process, and run the risk of producing a boring content mud.
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«My ‘blue sky scenario’ would be an AI model that reduces the work of tedious tasks, allows us to try ideas faster, but does not erase the important moments of frustration, collaboration, redirection and happy accidents in the design process, since that is what is what the design language language to life provides,» Lupi said.
Humans in the loop
In all areas, the main underlying theme that unifies each of the nine responses was that AI should improve and support human creativity, not replace it.
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This is not surprising, of course, who would want a machine to put them completely out of work? What is remarkable is that none of these prominent designers seems to be openly hostile towards AI or resistant to their growing influence within their field. It is an indication that, if there was ever a time when creative professionals denied the fact that AI is here to stay, that moment has passed. Instead, there is a new chapter for creative industries in which technology is, in general, to be actively accepted and used.
Experimentation, open mentality and individuality
The diversity of responses to Fast Company consultation also illustrates the wide variety of visions for the future in which designers are working on their use. It is not a unique solution for everyone. In fact, trying to force equipment to use technology in a top -down implementation style seems to be one of the great factors, if not he Factor: That prevents most companies from achieving the ROI in their internal efforts of AI.
We could well say that the three ingredients to build a harmonious professional relationship of Human-Ai are: experimentation, open mentality and individuality.
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That said, there are other advantages that have not yet developed that they would not hurt. As a designer told Fast Company: «I would appreciate it more if [AI] It helped me a sandwich from time to time when I forget to eat, or if I could take away from my chair when I sat for too long to encourage to enjoy the weather. «
An unknown future
This has been a test and error process; As with any new technology, there is no infallible roadmap so that none of us follow it to guide our use of generative. The invention of personal radio democratized access to entertainment and information; It also allowed new forms of propagandization and authoritarian control.
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All this is to say: to build a world in which AI serves instead of silencing humanity, it is essential that public conversation is guided not only by companies that build technology, which are in debt in the first place to shareholders, but by people whose lives are being actively affected by it.
